KUALA LUMPUR (Dec 7, 2011): Google is releasing today its annual Zeitgeist lists for Malaysia: this year’s hottest selection of search terms on google.com.my. The lists offer a unique glimpse through the collective eyes of Malaysian searchers into the big events, memorable moments and emerging trends that captivated the nation throughout this year.
This year’s fastest rising searches reveal that in addition to social networking and launching Angry Birds at green pigs, Malaysians love a good laugh, with local reality TV show Maharaja Lawak landing the third spot.
When it comes to TV, Malaysians clearly love reality: America’s Next Top Model (ANTM), X Factor USA and American Idol 2011 were the most-searched for TV shows this year.
"Tonton" and "what is ppvrip" were also popular searches, indicating that Malaysians are bringing their appreciation for TV online.
Tech-crazy Malaysians had plenty of technology trends to plug into this year. Gadgets both real and rumored grabbed four out of the top ten fastest rising search queries: iPhone5, iPad2, Samsung Galaxy and Android were all popular searches.
Turning to Google with their tech-related questions, Malaysians asked “What is …” to find out more about ‘iPad,’ ‘hacking’ and ‘jailbreak.’
Singer-songwriter Bruno Mars, who visited Malaysia in April, leads a list of the fastest rising people searched which includes three other international music stars – Avril Lavigne, Rihanna and of course Justin Bieber, whose baby face topped the list of most popular image searches this year.
Malaysians also turned to image search to discover what fixed-gear bicycles look like as fixie culture took off, and to see Domo-kun, the furry mascot of Japan's NHK television station.
The fastest rising Malaysian searched for was YouTube sensation Cikgu Shida, who has garnered a large following miming to local and international hit songs.
Other Malaysians making the lists are young bloggers Fatin Liyana and Haniz Zalikha, politician Anwar Ibrahim, cleric Ustaz Kazim and muslimah designer Hana Tajima, who created a wave of headscarf fashion locally.
When it’s time for travel, Malaysians stick to what’s familiar – beaches and big cities. Searches for Su Mei Island, Maldives and Caribbean balanced with Hong Kong, Taipei and New York.
Disneyland is also popular with Malaysians, with both Paris and Hong Kong Disneylands showing up as top international travel destinations.
Google spokesperson Zeffri Yusof says: “Google’s year-end Zeitgeist is a cultural barometer that reveals just about everything that has us excited, curious or plain wanting to know more. From leaders, celebrities, current affairs to pop culture, sports and everything in between, search trends reveal what’s on the collective Malaysian mind.”
Google Malaysian Zeitgeist: Most popular and fastest-rising searches for 2011
Fastest rising searches
Fastest rising people
Top news stories
Top image searches
Top ‘what is...’ searches
Top TV shows
Top international travel destinations
Google reveals the internet "Zeitgeist" (German for "the spirit of the times") through an exploration of the billions of search queries we receive each year. In addition to the Year-end Zeitgeist, which highlights the top trends of 2011, we also have several tools that give insight into global, regional, past and present search trends. Google Zeitgeist tools can never be used to identify individual users because we rely on anonymised, aggregated counts of how often certain search queries occur over time.
“Most popular” indicates search terms that are most frequently searched, while “fastest rising” queries are the search terms that have seen the largest increase in search volume over the year.