Blue Ocean Strategy is a business strategy book that promotes creating new market space or "blue ocean" rather than competing in an existing industry.
The metaphor of red and blue oceans describes the market universe. Red oceans are all the industries in existence today—the known market space. Blue oceans, in contrast, denote all the industries not in existence today—the unknown market space, untainted by competition.
Salah satu konsep strategi yang boleh di manaafaatkan dan di guna pakai secara improvisation dalam menangani masaalah sosial, politik dan ekonomi.
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